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June 11, 2003

Purple Cow and 99 Cows


Purple Cow by Seth Godin is already a best selling eBook over at Amazon. The pdf is available here, on my site, to my friends. I recommend that you buy the book if you like what you read here. Or at least buy some book from Seth. He was nice enough to send this one out for free. The ideas are very interesting. There really is very little room for the middle. Focus business on the edge, the niche market, the minority consumer, and you can be great and successful. Focus on the mainstream, and you are less likely to be great or successful. Here is an article in Fast Company about it.

Posted by Chris at June 11, 2003 10:28 AM

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Comments

Hi, is the link broken to the download for Purple Cow?

Posted by: Wayne at January 26, 2004 05:41 AM